Paid search & social
Plan paid media around audience intent, a relevant message and a useful destination. Connect campaign decisions to the business question you are trying to answer.
Discuss this service ↗
Give each campaign a defined job.
Paid media support can be useful when you are reviewing an existing account, considering a new channel or trying to understand the relationship between spending and business outcomes. The starting point is the campaign objective and the quality of the information available.
What the work can cover
Account & objective review
Review the existing structure, campaign goals, conversion definitions and available performance information. Look for mismatches between the stated objective and the settings used.
Audience & search planning
Explore search intent, audience characteristics and exclusions. For search, consider keyword themes and query relevance; for social, consider the audience’s awareness and the creative context.
Message & destination
Connect ad messaging to a relevant landing page. Review the offer, call to action and information a visitor needs before taking the next step.
Testing & budget decisions
Define a test question, the budget boundary and a review approach. Document what changed so that observations can be interpreted in context.
Practical outputs, clearly defined.
The proposal specifies the actual deliverables. Depending on your needs, a scoped engagement may include:
- An account review or campaign planning document
- Recommended campaign structure and audience considerations
- Messaging and landing-page recommendations
- A testing outline and reporting priorities
Timing, fees, implementation responsibilities and any third-party costs are documented for the project. Recommendations do not imply a guaranteed marketing result.
What to bring to the conversation
Useful inputs include your business goal, a description of the offer, the intended budget, existing creative assets and available conversion reporting. Any account access should be authorized and limited to the agreed work.
We can use an initial discussion to identify the information available, clarify the question and decide on a practical scope. Please avoid sending passwords or sensitive customer data by email.
Explore our working process →How to review progress
Consider spending, relevant traffic, conversion quality and business outcomes together. Platform-attributed results should be interpreted alongside tracking limitations, reporting windows and information from your own business systems.
Common questions
Are media costs included in consulting fees?
The proposal should distinguish consulting or management fees from platform advertising charges and other third-party costs. These items are agreed before the engagement begins.
Which platforms are covered?
The appropriate scope may include Google or Microsoft search advertising and selected social platforms. Platform selection depends on your audience, objective, available assets and project requirements.
Can you guarantee a return on ad spend?
No specific return is promised. Results depend on factors including the offer, competition, audience, budget, creative, implementation and the quality of measurement.