SEO & content strategy
Connect the structure of your website with the questions your audience asks. Build a practical plan for technical improvements, relevant content and clear internal navigation.
Discuss this service ↗
Make useful information easier to find.
SEO and content planning can help when a website is difficult to navigate, important pages are unclear or content production lacks direction. An engagement starts with the site’s purpose and the information people need, rather than a fixed volume of articles.
What the work can cover
Technical review
Review accessible pages for issues affecting discovery, organization and usability. Depending on scope, this may include indexability, page metadata, navigation and page performance observations.
Search intent & topics
Organize relevant themes around the audience’s questions and the business offer. Distinguish informational needs from queries that signal interest in a service or purchase.
Content structure
Map topics to useful pages, review existing material and identify content gaps. Prepare outlines that help a reader understand the subject and take an appropriate next step.
Priorities & maintenance
Separate immediate corrections from larger development or editorial tasks. Set out ownership, dependencies and a review approach so that recommendations can be implemented.
Practical outputs, clearly defined.
The proposal specifies the actual deliverables. Depending on your needs, a scoped engagement may include:
- A scoped website review with prioritized recommendations
- A topic and search-intent map
- Recommendations for page structure and internal linking
- Content briefs or an editorial plan, where included in scope
Timing, fees, implementation responsibilities and any third-party costs are documented for the project. Recommendations do not imply a guaranteed marketing result.
What to bring to the conversation
Share the website address, intended audience, key products or services and existing content. Access to analytics or search reporting can add context when it is available and appropriate to the engagement.
We can use an initial discussion to identify the information available, clarify the question and decide on a practical scope. Please avoid sending passwords or sensitive customer data by email.
Explore our working process →How to review progress
Evaluate visibility and useful business activity together. Relevant search queries, landing-page engagement and qualified enquiries can inform a review, while ranking changes alone do not establish commercial value.
Common questions
Will rankings be guaranteed?
No. Search visibility depends on many factors, including competition, the website, implementation and changes in search systems. Recommendations are intended to improve the quality and relevance of the site.
Is content writing included?
Research, briefs, editing and complete writing are different deliverables. The proposal specifies which are included and who supplies specialist knowledge and approvals.
Do we need to replace the whole website?
Not necessarily. The review can identify targeted improvements first. Any larger development work should follow a clear need, scope and separate estimate.